What is .ART?
.ART is the new domain extension dedicated to the world of art. Where websites today typically end with ‘.com’, ‘.org’ or country code such as ‘.de’(germany) or ‘.it’(Italy), websites of artists or about art can conclude with the .ART suffix. In other words, instead of a web address like ‘yourwebsite.com’, it will be possible to have…
Why .ART ?
The Art Universe is vast and varied. according to a 2009 NAMTA study there are over 4.4 million individuals that are self defined as artists. There are 4.4 Million Artists with a fading line of distinction between Professional and what NAMTA phrased as Recreational artists. There are 600,000 professional artists and 600,000 college students taking art classes. There are also 122,000 art degree…
The .ART Registry
What will be the Texture of .ART? The .ART Domain namespace will be managed by the .ART Domain Registry. The .ART registry is an independent organization endowed with the task of operating the database of all domain names ending with .ART. The .art registry will provide the technical infrastructure required for .art to function properly as valid addresses on the web. Most importantly, the .ART…
It’s hard to say right now when .art domains will be available to register. The issue of competing applicants could delay launch of the .ART address until 2015. Before any contracts or permissions are made, the matter of who will govern the .art namespace must be reconciled. There were ten applicants to operate .ART submitted to ICANN during the application window. Each applicant has a…
It is important for the artist to create a unique style that could be also marketed. This will be offered by the .ART Domain. A framework where art will get more recognition on the internet, it will be a new way to express art around the globe. The artists and art-lovers will have a new space for expression. Different sites and communities will be tied together as a whole. The .ART domain would make this community more identifiable; it will provide good way to bring awareness about art related content in the online environment.
“Art is anything you can get away with”, Marshall McLuhan said. This Canadian philosopher could have two meanings to the artists and art-lovers: art is the only thing that has no rules and art is a way to express you, a way to run away from all the negative thoughts in which you feel free. The introduction of the .ART Top-level domain won’t affect any of these two powerful meanings. It will only strengthen them by giving an identity to the artist and an easy way of finding art-related content to the art-audience. Read More
What will be the Texture of The .ART Domains ?
The important issue now for the .ART domain is the matter of who will be the registry operator for the .art tld. The ICANN New gTLD Program had 9 applicants for the .art registry whose business models vary in how they will affect distribution and availability of .art domain names. This is an enormously important issue as some applicants stated use will be in their own self interest – not in the interest of the art world as a whole. This may result in restricted availability of .art names to artists, businesses, and other ventures. Will .ART be widely available for artists and enthusiasts, or closed and tightly controlled? It all depends on who wins the .ART Registry rights. What will be the Texture of .ART?
How is this decided?
How the .ART domain is fundamentally operated to the benefit, or detriment of the art community online depends greatly upon the ultimate custodian of the namespace. See who the candidates are.